中文快讯

您知道吗?麦当劳“巨无霸”的名字来自一位部门秘书

来源:Erin McDowell

幻灯片 6 - 1:    This year, the Big Mac turns 53 years old - and the  world's biggest fast-food chain is rolling out   two new versions of its iconic burger to  celebrate.    The Big Mac is the chain's signature and most famous  burger, but few may know the   history behind how the menu item came to be and got its  name.    The very first Big Mac was created by owner and operator Jim Delligatti of  Pittsburgh, Pennsylvania.    However, the burger was named by a 21-year-old  secretary working in the company's advertising  department.      Visit  Business Insider's homepage for more  stories    .   The Big Mac is arguably  McDonald's most iconic menu item, but few know how the burger actually got its name.  Since 1967, the Big Mac has been satisfying McDonald's customers with its two patties, three buns, and secret "special sauce."  Here's how the Big Mac came to be and got its famous name, plus how the burger has changed over the years.
“巨无霸”可谓是麦当劳的一道响当当的美食,不过很少有人知道,“巨无霸”这个名字是从何而来的。

自1967年以来,“巨无霸”就以两块肉饼,三块面包和秘制的“特殊酱料”让麦当劳的顾客垂涎三尺,欲罢不能。

下面就让我们来看看“巨无霸”汉堡是如何诞生和得名的,以及这些年来“巨无霸”都做了哪些改良升级。
幻灯片 6 - 2:  According to Fox News, Delligatti believed that McDonald's should sell a larger burger "geared towards adults" in order to compete with another local fast-food chain, Eat'n Park, which sold a "Big Boy" sandwich.  His burger debuted on April 22, 1967, and featured a "double burger" with a bun in the middle, a slice of cheese, lettuce, onions, and a secret "special sauce."

这款极具代表性的麦当劳汉堡,实际上是由来自宾夕法尼亚州匹兹堡的一位加盟店老板,吉姆·德利加蒂于1967年创造的。

根据福克斯新闻社的报道,德利加蒂认为麦当劳是时候售卖那种更大的“更适合成年人吃的汉堡”,这样才能够与另一家本地快餐连锁店Eat'n Park竞争,Eat'n Park当时推出的是名叫"Big Boy"的大三明治。

他创造的这款汉堡于1967年4月22日首次亮相,它是一款特别的“双汉堡”,中间夹有一个小圆面包,一片奶酪,一些生菜,洋葱和一种秘制的“特殊酱料”。

The iconic burger was created by franchisee Jim Delligatti of Pittsburgh, Pennsylvania, in 1967.

According to Fox News, Delligatti believed that McDonald's should sell a larger burger "geared towards adults" in order to compete with another local fast-food chain, Eat'n Park, which sold a "Big Boy" sandwich.

His burger debuted on April 22, 1967, and featured a "double burger" with a bun in the middle, a slice of cheese, lettuce, onions, and a secret "special sauce."

The Big Mac is arguably McDonald's most iconic menu item, but few know how the burger actually got its name.

Since 1967, the Big Mac has been satisfying McDonald's customers with its two patties, three buns, and secret "special sauce."

Here's how the Big Mac came to be and got its famous name, plus how the burger has changed over the years.

1968年,当公司决定将这款汉堡推广到全美各地时,一位21岁的员工为它想出了一个名字——“巨无霸”。

关于这款汉堡要叫什么名字,大家纷纷参与了讨论。还有另外两个名字的选择是Aristocrat(“贵族”汉堡)和Blue Ribbon Burger(“蓝带”汉堡),但这两者后来都没有被采用。

1967年,来自麦当劳广告部门的一位21岁的秘书,埃丝特·格里克斯坦·罗斯想出了“巨无霸”这个名字。

据美联社称,当时麦当劳的高管和其他员工还嘲笑了这个名字。 但是这个名字却被人们牢牢记住,“巨无霸”汉堡也成为麦当劳“有史以来最知名的美食之一”。

When the company decided to roll the burger out across the US in 1968, a 21-year-old secretary came up with its name.

There was a lot of deliberation over the name. Two other options were the Aristocrat and the Blue Ribbon Burger, but both were nixed.

However, Esther Glickstein Rose, a 21-year-old secretary for the company's advertising department in 1967, had the winning name - "Big Mac."

According to the AP, executives and other employees at the time laughed at the name. However, it stuck and went on to become "one of the best-known product names of all time."

埃丝特·格里克斯坦·罗斯多次写信给麦当劳,想让他们承认自己为汉堡取名做出的贡献。

没有人相信这一家喻户晓的汉堡名实际上是她想出来的,甚至连她自己的孩子也不相信。

但在1985年,埃丝特·格里克斯坦·罗斯终于因为创造了“巨无霸”这个名字而获得认可。她从来没有借取名为由,要求麦当劳支付给她钱,但她后来得到了一块刻有“巨无霸”的牌匾和一封感谢信。

麦当劳的律师杰夫·奥利安说:“她希望得到取名的认可,并且一直坚持不懈为之努力,她这么做是为了她的孩子。她确实为这款汉堡取了个好名字,我们应该对这一点表示认可。” 

Esther Glickstein Rose wrote to the chain many times to try and get them to give her credit for the name.

No one believed she had actually come up with the name - not even her own children.

However, Esther Glickstein Rose was finally recognized in 1985 for coining the name. She never asked for nor received any payment for naming the burger, but did receive a plaque engraved with a Big Mac and a thank-you note.

"I felt that because of her perseverance all these years, the fact that it really is for her kids and the fact that, yes, indeed, she did play a role in naming the sandwich, we should recognize her," said Jeff Olian, a McDonald's lawyer at the time.

(编辑:Holly;翻译:Shuyue;审核:Agnes)